Auth0
Developer-first CIAM with best-in-class SDKs and docs
Identity & Access ManagementFree up to 25,000 MAUs; B2C paid from $35/mo; B2B paid from $150/mo
How we work:This listing is aggregated from Auth0's official documentation, public pricing pages, community discussions (Reddit, HN, forums), and real user feedback. We do not do hands-on testing. We aggregate and organize what's already out there. Last verified February 2026.
What is Auth0?
Auth0 is a developer-focused customer identity platform (CIAM) now owned by Okta but sold as a separate product. It provides drop-in login, social sign-in, passwordless authentication, and multi-factor auth for applications, with SDKs for nearly every major framework. Auth0 is especially popular with SaaS startups because of its generous free tier and developer experience: you can go from zero to a working login flow in minutes.
Best for: SaaS teams that need customer login with a great developer experience
Pros
- ✓ Excellent developer experience and documentation
- ✓ Generous free tier covers most early-stage apps
- ✓ Extensive SDKs for every major framework
- ✓ Actions and Rules allow flexible custom logic
Cons
- ✗ Pricing gets expensive fast past the free tier
- ✗ Okta acquisition raised long-term pricing concerns
- ✗ B2B pricing tier jumps sharply for simple orgs support
- ✗ Admin UI can feel dense for non-developer users
Key Features
→Universal Login with customizable UI
→Social connections (Google, Apple, GitHub, 30+ providers)
→Passwordless authentication (email, SMS, magic links)
→Multi-factor authentication
→Role-based and fine-grained access control
→Actions and Rules for custom auth logic
→Organizations feature for B2B multi-tenancy
→Machine-to-machine auth for APIs
→Attack protection (brute force, breached password detection)
→SDKs for React, Vue, Angular, Node, Python, Go, .NET
What People Are Saying
Real discussions and resources from the community.
Quick Info
| Pricing | Free up to 25,000 MAUs; B2C paid from $35/mo; B2B paid from $150/mo |
| Model | Per monthly active user (MAU) |
| Founded | 2013 |
| Cloud | Yes |
| Self-Hosted | No |
| Rating | 4.3/5 |
Last updated: Feb 20, 2026
Certifications
SOC 2 Type 2ISO 27001HIPAAGDPR